VIDEO MARKETING

 VIDEO MARKETING - THE ESSENTIAL INGREDIENT IN DIGITAL MARKETING 

Videos are not new, it is been here for a long time. But remember, in a fast growing world if you dont understand the trends and possibilities of technology at the correct time you will lose it. So making an advertisement to be broadcasted on television is old. You are provided with endless options like social media platforms and video streaming apps, and your audience and potential customers are there. And it is a proven fact that people do consume more video content than any in other form. Following are some benefits of video marketing  which will help you to get a clarified picture regarding this.

● Less explanation needed:

Sometimes even without words we can communicate a lot through videos. Anything can be marketed through videos. From highlighting a simple problem to educate our consumers about complex concepts- videos are the easy way. Videos are powerful tools where a little explanation or no explanation at all needed. And people loves it when they can process it themselves rather than spoon feeding.

● Builds credibility:

It is a great opportunity to build trust in your audience regarding your brand, product or service. Marketing videos highlighting the values you hold more than trying to sell things to audience will definitely help in paving a foundation in your brand awareness. Igniting emotion is more possible through a powerful video content.

●Video boost conversion:

As mentioned it helps in building credibility. It is a selling tool too. A video can influence the buying decisions and it can be used to provide the customer with a better understanding of the product or service. Providing personalised and emotionally connecting videos will surely boost the conversion rate more than just providing the information alone.

● Search engine possibilities:

Video is a powerful tool in improving your search engine ranking. A good video can engage the audience and do not forget the fact that behind google YouTube is the largest search engine. If you are able to promote your video in different platforms and it has engaging content your visibility and opportunity to show up in search is greatly increased.

● Helps in social shares:

It is important to remember that people watch videos mainly in their mobile phones and social media platforms are inevitable. Videos have best chance of getting shared than images or plain texts. But it has to have some emotion attached to it or must be entertaining. That's why people share things to their friends.

For all these to work out merely creating a video is not enough. It must have a good content - it can always win hearts if it is emotionally connecting more than being informative. Moreover you must be updated about the latest trends, techniques and platforms.

By Mariya P 

Creative Head (Neonet)