why kerala business model fails ?

“If your business is not on the Internet, then your business will be out of business”- Bill Gates, Microsoft founder

The economic downfall in India plays a crucial role in more entrepreneurs  thinking out of box for wide spaced and advertisement profitable platform- Online marketing.

Online platforms helps the customer in process of purchasing. It gives them access to relevant content and information important to them and also helps to follow latest trends and changes. Online marketing provides a space for the entrepreneur to build network without any geographical restrictions.

 As use of technology is increasing day by day and we control our daily activities with the help of Internet,online marketing has become an opportunity for entrepreneurs to reach their business worldwide. As the competition in market is high, online marketing make it easy for customers to choose products as they have lot of options. The online marketing often improves the customer decision making ability as there is no such limits with less time and occupancy. Also, often customer get an opportunity to read and analyze reviews. One of biggest benefits of online marketing is that it is cost effective and risk free.Online marketing provides business with a wide base of customers for their services or products. With the internet, all types of business, from multinationals to small and medium enterprises, have access to millions of prospective customers.

 Digital advertising in 2019 witnessed at 26% increase over 2018 to reach a Rs 13,683 crore, even as overall advertising witnessed a sober 94% growth, as per the latest report by Dentsu Aegies Network. In 2016 the president of India declared Kerala as the first digital state in country. Approximately 95 among ever 100 individual has a mobile phone. People in Kerala have already started to use services like SEO marketing and digital marketing. Use of increase in online marketing is seen mainly in cities. Due to lack of awareness about the use of online marketing and misconception that results are unknown, online marketing didn’t achieve up to that point which lead to adverse effect in development of business sector.

Relevance of using online marketing will be increase during these days and after Covid 19.  Online marketing makes a platform for people to make less social contact and better opportunity. As Dr. Abdul Kalam said India will be developed after 2020, in this context Online marketing place a way for enterpretures to establish and improve the productivity in business sector.

BY KEERTHANA S (MSC PSYCHOLOGY)

MARKETING TEAM (NeoNet)