TOP 10
DIGITAL MARKETING TRENDS OF 2020
Have you ever wondered about the most salient feature of digital marketing? An obvious answer - Evolution. It's the new technologies and tools being introduced, which makes it more powerful than the traditional marketing strategies. So if you want to stay ahead of the curve you need to know the trends of today. Let's check out the top trends of 2020.
1.Content
marketing:
Content marketing is a technique that never
goes off the picture. It still continue to play an integral part of the digital
marketing strategy. Especially interactive content like quizzes and polls shows
to influence the customers more effectively. Quality, context and targeting are
very important in content marketing.
2.Visual
search:
Visual search allows the customer to use an
image as a search query instead of usual text. Even though the technology is still in its initial stages, it's a fact
that it will grow and evolve rapidly and will dominate the digital marketing
sector. Google lens and Pinterest lens are the
major brands in visual search currently.
3.Social
media platforms:
It is not an option to eliminate social
media from marketing these days. People are not only using them for
entertainment purpose, but to see and get information about products and
services. And that's why top brands are very cautious in maintaining their
social media presence.
4.Chatbots:
It is basically a computer program that
simulates and processes human conversations. Most of the top brands use them to
interact with customers as they save time, increase customer satisfaction and
are unbiased, clear and informative. In the future chatbots are also going to
evolve and will be a major part of the digital marketing.
5.Personalization:
When does a customer feels special?- when we
deliver a customized experience for them. Personalization has become and will
be an important aspect in marketing. We need to analyze the customer's
behaviour and must be able to provide what that particular individual wants.
6.Video
marketing:
Video marketing has also become one of the
major trends in digital marketing. Live streaming has emerged as a powerful
tool in this area. The customer watch a video if it is able to connect with
them at some level.
7.Private
messaging apps:
The messaging apps are no longer limited to
connect with your family and friends. As it is a platform where people spent
most of their time, we can't neglect it and some brands have already started to
get into these space.
8.Voice
interaction:
Alexa, Siri and a bunch of other devices
have played a crucial role in increasing the habit of voice search in people.
And it is growing. As a marketer you
should be careful when designing them as it has to face a lot of barriers like
understanding the language.
9.Precise
targeting:
It is one of the interesting benefit of
digital marketing. You have the power to display your content only to those who
will be interested in it. As the customer is flooded with content and choices,
most of the time,he will only see what he wants. So precise targeting continues
to be a trend.
10.Augmented reality and Virtual reality:
AR&VR is becoming more common within the
marketing. But it is a fact that , they are not widely used. They mainly help
you to bridge the gap between experience and action. Some brands have started
to use augmented reality, but it is a sure fact that they will be explored more
in the coming days and have the potential to change the face of marketing.
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