DIGITAL MARKETING: A SHIELD FOR STARTUPS IN COVID ERA
The world is going through unforeseen situations and people are forced to live in conditions which are unfamiliar for them. Social distancing and nation wide lockdown has created drastic changes in every domain related to mankind. Business sector is experiencing a slow down like never before. Especially uncertainty in start ups and small businesses have increased during this time.
According to a survey report published in The Hindu, (6,July,2020- startups bear the brunt of Covid -19 impact) 'Around 70% of India's startups have been adversely impacted by Covid-19 and 12% have closed down operations since the outbreak.'
Surely everything is changing, but it is not the end. As we say change is the only constant thing in life. So what we really need is to find new ways to adapt to the evolved environment. For startups to survive in this contagion they really need to shift their ways of working in order to reach their customers and fulfill their requirements. Customer is the ultimate force which decides the future of every business. The kind of relations you make with your customers and the way you keep them play a key role in establishing your brand name and running your business. You are forced to shut your shops and is being distanced from your customer, but this doesn't mean that you have to close your relation with them. Here comes the importance of interaction through virtual platforms.
You can't neglect the possibilities of technology in business. Digital transformation is the best solution available in this situation and it is the future.
"The most successful brands/companies are those who combine the sentiment of the day with software. For instance in retail digital transformation involves creating an online presence and an omni channel experience especially with more customers moving to online shopping"
Digital marketing helps you to continue your interaction with the audience. Making use of available virtual platforms it creates awareness about your product or service in a world where humans continue to digitally connected even though they are socially distanced. The customers are depending on online platforms so you need to create an identity on digital platforms if you want to stay ahead in the competition. If you are not using digital platforms you are missing out endless opportunities to establish your brand in low cost and risk free way. Digital marketing gives you the chance to adapt to the changed environment, to be alive in the business and to survive this pandemic.
By MARIYA P (MSW)
CREATIVE HEAD (NeoNet)
👍nice
ReplyDeleteVery informative👍
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